Freelance Academy
Year
2024
Category
InfoProduct
Technologies
Figma NextJS Framer Motion
Introduction
For this project, we handled the design, animation, and development of a landing page for an online freelance course, using Next.js for the coding. The highlight of our work was the creation of a Conversion Rate Optimization (CRO) system, which significantly improved the client’s conversion rate from 5% to 35% within the first month. Our tailored design and CRO strategies ensured a seamless user experience and boosted course signups dramatically.
Problem
The client was struggling with a low conversion rate—only 5% of visitors were signing up for the course. Additionally, many of the leads that did sign up weren’t warm or qualified enough, leading to poor engagement and results.
Solution