Gamified Math Learning Platform for K-12 Students

Overview

We partnered with Hedacademy — a K-12 math brand built by two brothers behind a YouTube channel with more than a million subscribers — to turn their audience into a product. We designed and built a web app and a mobile app where students practise through gamified quizzes and teachers spin up unlimited, curriculum-aligned questions with AI.

The Challenge

The brothers had built one of the largest math audiences online, but the channel was a one-way relationship: students watched, then drifted off to scattered worksheets and third-party tools. There was no place to practise inside the brand, no feedback loop, and no leverage for teachers who wanted to use the content in real classrooms. The team needed a product that respected the energy of the YouTube voice while standing on its own as a daily learning habit — and a back-office that didn't trap teachers in manual question writing.

Our Solution

We shaped the experience around two distinct surfaces with a shared spine. On the student side, a gamified quiz experience designed for short, repeatable sessions: streaks, level-up moments, and progress that feels visible after every set. On the teacher side, an AI-powered quiz generator that turns a topic, grade, or learning objective into a fully formed assessment in seconds — with edit, mix, and assign workflows so the output stays in the teacher's hands, not the model's. We delivered the product as a unified web app and mobile app so students could practise wherever they study and teachers could deploy from a desk.

The Results

Hedacademy now has a product worthy of the audience it spent years building — a place where the YouTube relationship continues into daily practice, and where teachers can generate a year of aligned content in the time it used to take to write a single quiz. The platform is the brand's first scalable product surface, and it converts passive viewers into active learners on terms the founders set.