Gamified University Entrance Exam Prep

Overview

We partnered with Qimah to shape a gamified prep platform for students preparing for university entrance exams — practice tests, study plans, and admissions prep wrapped in a product designed to make daily practice feel rewarding instead of dreaded.

The Challenge

Entrance exam prep is one of the most consequential periods in a student's life and one of the worst-served in product design. Students juggle endless PDFs, expensive prep books, and disconnected mock-test sites, and the result is a study habit that breaks the moment motivation dips. Qimah needed an experience that earned a daily seat in a student's routine and translated the grind of test prep into visible, addictive momentum without dressing up the academic standard the exams actually demand.

Our Solution

We designed Qimah around a sequenced loop: diagnose, practise, track, advance. Onboarding identifies where the student stands so the first session is meaningful, not generic. Practice tests are framed with calm pacing and clear feedback so a wrong answer becomes a learning moment instead of a setback. Progress signals — streaks, level-ups, mastery markers — sit on top of real, exam-aligned content, so the gamification rewards study, not just clicks. Admissions prep tools live one tab away, so the work students do today connects directly to the universities they're aiming for tomorrow.

The Results

Qimah turned entrance exam prep into a product students actually open every day. The platform respects how serious the exam is for the student and the family supporting them, and it removes the friction that usually breaks study habits in the final stretch. The result is a higher-ed product with a path from cold signup to admission letter — and a brand that students recommend to the friends going through it next year.