Playbooks
End-to-end operator playbooks for improving workflows, using AI responsibly, and shipping software around real operations.
5 posts
Playbooks
How to Niche Down a Course Business (Without Less Revenue)
Learning how to niche down a course business is the fastest way to raise the price without losing customers. A specific promise to a specific person beats a broad one to everyone, every single time.
Playbooks
Show Them the Dollars They Earned Because of You. Watch Retention Move.
Customers don't cancel things that show them their score. The three-step playbook for instrumenting a value running total into your product.
Playbooks
Course Subscriptions Get Cancelled. Software You Run a Business On Doesn't.
Churn isn't a marketing problem; it's a positioning problem. Move your product from 'consumed' to 'operated' and the math changes.
Playbooks
From Course to Software: A Founder's Playbook for Businesses That Don't Churn
The structural difference between products that get cancelled and products that get operated. Three plays to move yours into the second category.
Playbooks
Startup Programs Playbook
A playbook of startup programs (AWS, Azure, Stripe, PostHog, Cloudflare) with detailed benefits, eligibility, application steps, and notes — a clear path to unlock credits, perks, and resources that reduce costs and accelerate growth.
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