English Learning App for Iraqi School Students

Overview

We partnered with Manarway to build an English learning app for Iraqi school students. It follows the books they study at school, explains every mistake in Arabic, and gives students a reason to open it again the next day. Parents, who usually pay, get a page written for them.

The Challenge

The online-learning market in Iraq is loud and uneven. Most platforms are generic, English-only and built for somewhere else. Parents can't tell whether any of them match the curriculum their child is examined on, and few give students a reason to come back. Manarway's first version proved the learning loop. The next step was a product that felt local and warm, and was obviously tied to the school book.

Our Solution

We redesigned Manarway from the brand up. It now has a new M monogram, a light, Arabic-first design and Noqta, a mascot who guides students through the app. The landing page opens on an illustrated Baghdad, shows that every lesson matches the student's book, and leads straight into a seven-day free trial.

Inside the app, onboarding asks three quick questions (who you are, your grade and your daily goal) and sets up the student's exact units. Stories, grammar and exercises open in one calm reading view, with new words and a short summary in Arabic beside each lesson. An AI tutor answers questions in Arabic or English, and XP, streaks and a leaderboard make studying something students want to win. A separate parents page shows how every English mark moves the ministerial average and how Manarway compares with the cost of a private tutor.

The Results

Manarway now reads as a serious, local product in a category full of generic ones. Students land on lessons matched to their grade as soon as onboarding ends. Parents can see why English matters and what they are paying for. The brand, landing page, onboarding and student app all share one design, so the product feels like the same promise from the first visit to the final exam.